There is a lot of hype and mythology about the threat of internet sales to small business, says respected business analyst Damian Morgan.
While internet sales continue to grow in Australia, the rate of growth has slowed, and it’s commodity products like books and TVs that best suit internet sales.
Small businesses that offer a unique consumer experience with expert product knowledge, great customer service and after sales back-up are actually growing faster than internet sales, according to the ABS.
“The internet is revolutionising our lives and the way we buy certain products, but I can’t get a great cup of coffee on the net. And I can’t get my car serviced, my hair cut or great advice on which shirt looks best on me,” Mr Morgan said.
“And this is where small business has the competitive advantage.
“Local small businesses need to make the most of their local presence. We need to sell a personal experience, not just a product.
“The small businesses that don’t offer a niche experience are almost certain to fail now that competition does not only come from shops in the next street or town, but from every retailer on earth with a web-site.”
Mr Morgan will present a series of 50 minute seminars on how small businesses in the Yarra Ranges can thrive in tough economic times as part of the Local Business Leaders Seminars.
He will host seminars in Marybrooke Manor in the hills on Tuesday 20 June, the RACV Club in Healesville on Wednesday 21 June.
All sessions are free with various seminar times available.
Bookings are essential.
Contact Jackie Riley on 5957 3200.
